Comments I’ve overheard on campus recently:
A student, recounting her recent purchase of bottled iced coffee at Target…
“We bought a full gallon. And it’s Starbucks, so it’s good.”
Undergraduates’ diets, tastes, and cooking habits vary widely. This student knows how to be healthy without sacrificing taste.
“There’s nothing like making a dinner full of organic vegetables…since they’re organic, they just taste so good.”
Starbucks communicates quality. Organic communicates healthy and tasty.
Millenials might be ruining the world. But they believe in brands just as much as baby boomers.